5:58 PM
Busywork is eating your day.
Missed calls, unanswered texts and forgotten follow-ups quietly send customers somewhere else.
6:00 PM
Meet Botwell.
Your AI front desk. It clocks in when you clock out, knows your services and talks like your business.
6:01 PM
It answers, books, reminds and follows up.
Calls get a text back, questions get answers, open slots get booked and every lead gets a follow-up.
7:00 AM
Put your busywork on autopilot.
Walk in to booked appointments, answered questions and leads already followed up.
The problem
The phone rings. Nobody answers.
Every missed call is a customer deciding who to call next.
62%
of calls to small businesses go unanswered.
Source: 411 Locals study of 85 businesses
68%
of callers who can’t get through the first time don’t call back.
Source: Marchex, 2019, 8.7M calls to auto service shops
7x
more likely to qualify a lead when you respond within an hour.
Source: Harvard Business Review, 2011
What Botwell does
Everything your front desk should do.
Seven jobs Botwell handles around the clock, set up for you and tuned to how your business works.
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Missed-call text-back
Every missed call gets a friendly text within seconds, so the customer stays with you instead of calling the next business.
Missed call · 6:02 PM
Sorry we missed you! This is Riverside Plumbing. How can we help?
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24/7 AI receptionist and website chat
Answers common questions, shares your hours and services, and captures the details, day or night.
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Online booking and calendar sync
Customers pick a time that’s actually open, and it lands on your calendar automatically.
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Appointment reminders
Text and email reminders that cut down on no-shows and last-minute gaps.
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Automatic review requests
After the job, happy customers get a quick link to leave you a Google review.
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Lead follow-up sequences
Quotes and inquiries get timely follow-ups until they book or say no thanks.
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One inbox for everything
Texts, email, website chat, Facebook and Instagram messages, all in one place.
See it in action
Watch Botwell book a job.
It’s 6:02 PM and Riverside Plumbing just closed. A customer with a leak calls anyway. Here’s what happens next. Botwell sets all of this up for you in about a week.
- Setup included
- No long-term contracts
- Live in about 7 days
Riverside PlumbingExample conversation
Missed call · 6:02 PM
Hi, this is Riverside Plumbing. Sorry we missed your call! How can we help?
Do you have anything open tomorrow? My water heater is leaking.
So sorry to hear that. We can come by tomorrow at 8:00 AM or 1:30 PM. Which works better?
8 AM works.
You’re booked for tomorrow at 8:00 AM. We’ll text a reminder tonight and let you know when the tech is on the way.
✓ Appointment booked · Tomorrow, 8:00 AM
How it works
Live in 7 days.
No new software to learn. We handle the setup while you keep running your business.
Free audit call
We learn how calls, texts and bookings work at your business today and show you where leads slip through.
We build and connect it
We set up Botwell with your services, hours and tone, then connect your phone, calendar, website and inboxes.
Botwell runs 24/7
It answers, books, reminds and follows up around the clock, and you get a results report every week.
Pricing
Simple, honest pricing.
Every plan includes setup, tuning to your business and a weekly results report.
Starter
For owners who need to stop losing calls.
$249/month
Billed monthly. Cancel anytime.
- Missed-call text-back
- Automatic review requests
- One inbox for SMS, email and social
- Support replies within 2 business days
Growth
For busy shops that want the phone, chat and calendar handled.
$597/month
Billed monthly. Cancel anytime.
Everything in Starter, plus:
- 24/7 AI receptionist and website chat
- Online booking and calendar sync
- Appointment reminders
- Lead follow-up sequences
- Support replies within 2 business days
Pro
For multi-location and high-volume businesses.
$1,197/month
Billed monthly. Cancel anytime.
Everything in Growth, plus:
- Up to 2 custom automations built each month
- Multi-location support (additional locations priced separately)
- Priority support: replies within 1 business day
- Monthly strategy call
No long-term contracts. Setup included. Secure checkout by Stripe.
FAQ
Questions, answered.
Still wondering about something? Ask on your free audit call.
Will it sound like a robot?
No. We set Botwell up with your services, prices and the way you already talk to customers, and you review how it sounds before it goes live. Replies are short, friendly and clear.
Do I need new software?
No. Botwell works alongside the phone number, calendar and website you already use. We handle the setup and connect everything for you.
How long is setup?
Most businesses are live within 7 days of their audit call. We build it, test it and walk you through everything before it turns on. Texting switches on once phone carriers approve your business, which can take a little longer.
Can I cancel anytime?
Yes. There are no long-term contracts. Monthly plans can be canceled anytime, and annual plans simply run to the end of the year you paid for.
How fast is support?
Starter and Growth requests get a reply within 2 business days. Pro gets priority support, with replies within 1 business day. Business days are Monday to Friday, excluding holidays.
Is my customer data safe?
Your data stays yours. We only use it to run your automations, we never sell it, and you can ask us to export or delete it at any time.
What if Botwell can’t answer something?
It hands off to you instantly. You get a notification with the full conversation so you can step in, and your customer is told a person will follow up.